Kate Hudson’s Involvement in Fabletics

Founded in 2013 Fabletics is an athleisure brand that’s aimed at inclusivity and empowerment. It was founded by Don Ressler and Aden Goldenberg. In the beginning, these two saw a need in the market for an athleisure brand that would beat the rest of the market regarding style, price, and quality. This name needed a face to go with, and they couldn’t think of anyone else apart from Kate Hudson. Kate was the best because she never carried herself too seriously, is approachable and leads a very active lifestyle.

She has since then been very involved in all aspects of the business be it budget reviews, strategizing on social media and continues to work closely with the design team and the rest of the team to ensure that styles stay fresh. She looks at the sales each week and knows precisely which designs are selling and the ones who aren’t. Many celebrities and the company president have also gone further and endorsed Kate for the brand. Greg Thorgmartin can be quoted saying that Kate does not do anything that she doesn’t believe in.

Despite having faced a lot of challenges at the beginning like having to trash a whole first production due to poor quality, Fabletics have risen on their feet and are now doing better than any other athleisure producers. They have been recording a growth in numbers for the past 18 months. Many factors have contributed to this among them good communication through an upgraded customer service and implementation of a new data entry system to ensure proper inventory levels. Since then they have recorded a huge growth in number both sale and customers with a projection of 250 million dollars in sales and 1.2 million paying customers as at June 2017.

Fabletics partnership with TechStyle Fashion Group has also aided immensely in its growth. TechStyles Fashion Group also happens to be its mother company, and due to this, they are more advantaged with resources, funding, expertise, and personnel. Its success has also been contributed to by their data approach to business. Customers views in all social media platforms are put into much consideration, and this much helps them in knowing the number of customers interested in a specific product, and this enables them to serve their customers well by matching one’s description with the outcome of choice. Their data system also allows them to do so within a short period thus meeting the deadline.

According to the Huffington, today’s’ buying is profoundly influenced by the power of the crowd. Customers put a lot of consideration on what the public has to say about a particular product and more so a famous person. It is due to this factor that Fable has been partnering with celebrities like Demi Lovato and the like to ooze more customers.

Kate Hudson when asked about her take in all these she says that she wouldn’t quit acting for that is where her heart is, but she is also delighted to be a part of the great business and her extensive involvement in business.

Fabletics – Why Is The Company Changing The Industry

Fabletics is by far one of the best companies in the industry today. The company is known for their work in the world of activewear and giving women what they are mainly looking for. The brand brings unique brands that very few people know about and provides them to women at such great rates. The opportunity is endless, and there are women who are saving big bucks in this industry because of Fabletics. Kate Hudson is one of the head marketers behind this brand, and she works hard daily to ensure that the company is moving forward in the right direction.


Fabletics is building real life stores. This is going to give women that chance to walk in to the store and even try the clothes on before making the purchase. You have the chance to window shop and try on the clothes that you want to, and then you make the decision about which products to buy later on in the week or month. You can try the clothes and buy them whenever you choose to. It’s such an easy and interesting way to shop.


Fabletics is handled by Kate Hudson. She works with the team in the office. She gladly goes through all the products they sell and the brands they work in partnership with. If a product isn’t selling as well as it should, Kate will make the split-second decision to kick it off the shelves. Her work and due diligence has allowed for the company to blossom in such a big way. The way the company has accomplished so much is incredible, and it’s amazing how well the brand has changed their strategy and created such a huge success for the company.


Fabletics is such a great company. Their reviews have changed the way the company is received. For example, the brand is so well respected because of how they offer great clothing at such great prices. They utilize efficient and effective strategies to give their biggest fans what they want. Review blogs like A Foodie Stays Fit loves that there is such a wide variety of sizes available. Kate Hudson wanted to build a company like Fabletics where people of sizes as big as XXXL can get what they want and need.


Fabletics is here with a great quiz that you can join in to help them determine what you are into. A quick usage of the quiz can allow for you to get what you’re looking for.